Business Market Watch London Evolution

Vouliagmeni, March 31, 2009 - by YORGOO Publishing and Yorgo Nestoridis

Subsequent to my discussion of this morning with Bianca Gubalke about the entry of the key-word Business Market Watch London on Google, I thought it was an interesting experiment to test self hosted Semiomantics against YORGOO Press.

Remember Biancas earlier article today: Business Market Watch London storms Google . It shows that the keyword Business Market Watch London with over 7 million search returns has been stormed by our sites at BesmaBashier.com , a Dublicator script, a head of BiancaGubalke.com and YORGOO.com.

I was wondering what could be better than that performance and here is what I did:

not even 10 hours ago I registered the domain businessmarketwatchlondon.com (oh boy, was I surprised Felisa didn’t grab the brand name of her publication…) and I set up a simple, straight forward aggressive WP based Semiomantics YPrivate site: guess what?…no you wont believe it!

I then wrote a little article about Business Market Watch London making sure it would hit YORGOO Publishing as well because of YORGOO Publishing’s well placed framework.

And finally, I posted the whole thing from YorgoNestoridis.com, my Author’s web site; here is the result: all 3 involved sites rank on top of Google, ahead of BesmaBashier.com and BiancaGubalke.com:

The Lessons to learn:

1. The Brand Domain Name is a clear advantage and it may prove unbeatable in the future.

2. If in stead of promoting Google on her site, Felisa had promoted her site on Google, felisaryan.yorgoopress.com would have stormed Google instead of Google having stormed FelisaRyan at YORGOO Press. Sorry Felisa, I had to squeeze that one out of my brain.

3. BiancaGubalke.com should have been on top, however not by targeting ‘News Paper Projects, South Africa’ …:-).

4. A well tuned Semiomantics Dublicator script at besmabashier.com is always better than a Hot Rod without fuel.

The Next step

It is of crucial importance to promote felisaryan.yorgoopress.com to storm Google: for doing so, Felisa needs topic related content rather than Google ads (what an idea after 17 Ycademy seminars, huh). Also: this is Felisa’s job as the publisher, while Bianca and myself will help of course. But there is no point helping if our little contributions bear more topic related content than Felisa’s own site.

Looking forward to Felisa beating us all on Google!

Yorgo

Business Market Watch London

Business Market Watch London is a new Online Publication powered by YORGOO Press. The Project, by Felisa Ryan, went life during the March Ycademy Online Seminar.

Felisa has come to terms with a typical internal struggle about deciding for a project and we can feel the enthusiasm she puts into her new site. The site is under heavy construction, that’s for sure but the Graphics created by Bianca Gubalke give it already a professional look and feel.

Now it will be a matter of content and that’s the most important issue here. The Script provides a layout featuring 15 categories right on the front page of the publication. This allows to display a nice mix of news, information, entertainment and whatever else can be of interest to the targeted readers.

I am looking forward to the development of this site and we will help to promote it to get it quickly to the top of Google.

Yorgo

PS: The below illustration shows an efficient way to mess up a well designed web page as well as an interesting Google focused priority: the site is not yet indexed and the various categories are not yet populated, but Felisa must have already got flowers from big Brother Google for taking care of promoting Google before promoting her own web site:-).

YORGOO Press and Free Traffic and Leads

Vouliagmeni, March 31, 2009 by Yorgo Nestoridis,YORGOO

YORGOO has been built for providing services building free viral traffic and to generate leads. The more traffic, the more leads and by logic the more conversion. The original formula is still valid and working brilliantly for those using the simple formula optimized by YORGOO.

However, since YORGOO has been created in 2005 the behavior of mainstream internet users has changed. Social Networks have become the main attraction online for the masses and the shift of traffic in favor of Social Media is easily traceable by consulting Alexa.

As a consequence we need to deal with the phenomenon of Social Media and find out how the social media frenzy can profit our purpose as online marketers and business developers.

Kate's Smile

Social Media Marketing

Social Media Marketing is the new big key-word to describe a new branch of Communication and Marketing Science. As lined out in yesterday’s YORGOO call, Universities start to teach Social Media Marketing; the Birmingham City University in the UK is offering a first MA curriculum starting in September 2009.

Free Traffic and Social Networks

One of the major issues is to figure out, how to profit from all the traffic easily generated on Social Networks. While we have been teaching targeted marketing for years, focusing on keywords, we must see things under a new aspect, which is targeted behavioral marketing and communication. Social Media Marketing is more difficult than traditional marketing for a simple reason:

People who join Facebook, Twitter and other social networks, don’t go there to buy things or to be harassed by ads.

In fact they join social networks to communicate, to make friends and contacts for private purposes and obviously for the fun. But they also join social networks because it’s free to join, or at least that’s what most think and free is perceived as “without out of pocket cost”.

YORGOO is easier to achieve results with

Again the reason for YORGOO’s success is simple: people join traffic programs because they are in online marketing and online business building and because they want to bring their products or message in front of a targeted audience. Traffic Programs provide a targeted audience and the surfer never needs to worry about advanced targeting strategies.

In Traffic Programs, the users EXPECT to see other peoples products and messages: it’s the cheapest way of delivering a message to a targeted online marketers audience.

On the other hand, traffic programs and safelists are used by a minority of surfers and the audience is limited to a specific crowd with limited needs.

With Social Networks we are back to a generic crowd and obliged to filter, target and sort out contacts by field and degree of interest. We are in a situation comparable to 10 years ago: each social network constitutes a sort of a mini internet in form of a closed vase system, with participants from any back ground, having any purpose, interest and goals. You can meet there ‘anyone’ however not every body is a target as in traffic programs.

Sure there are the internal search engines and filters available to all participants. However fact remains: people did not join those social networks to buy products.

Fact is: you don’t sell on Facebook or on Twitter and Barack Obama was not elected on Facebook either.

Social Networks constitute pools of people where the savvy marketer enjoys fishing. This means, you throw the hook into the pool to attract contacts out of the Social Network into your own environment, i.e. to your website.

This means: Your must have a website which is interesting, attractive and which provides room for interactivity.

We have built YORGOO Press for exactly this purpose.

YORGOO and Social Network Marketing

Interestingly, when it comes to behavioral marketing, corporates amke every effort not to appear as corporates and marketers want to get rid of the apparent profile as ‘interested in doing business with you’.

While on Social Networks, our effort is to attract people towards our own websites, it can inversely be our goal to use YORGOO Traffic to bring people into our Social Network Community to soften the hard commercial image and to add another dimension to the relation, a more private and relaxed dimension which traditionally has been created by picking up the phone or by sending an email to build the relation and to give it that touch that makes the difference between anonymous connections and personalized relations.

YORGOO is ready to support your Social Media Marketing efforts and what better can we do than to add some features to YORGOO for this purpose and to set up a Social Media Marketing Seminar in April?

Look forward to a great event which will take place on April 25 and 26 at Ycademy.

Yorgo

A Week-end Packed with Highlights

Vouliagmeni, March 30, 2009 - by Yorgo Nestoridis

Dear Friends,

what have 20 Ycademy Seminar participants achieved, spending their time online with us this past week-end?

From the reactions I got so far, the Seminar has not just been an eye opener, but a huge workshop where participants have built some of the nicest websites I have evercome across on the bases of the new YORGOO Press script developed by Semiomantics. Online Publishing and Editing is as important as traffic. Traffic remains the primary raw material for any success online; but what good is traffic, if your visitor’s eye-balls are not glued to the screen to find out what you have to say, to surf your site and to interact with you by leaving comments?

Facebook is good for Facebook

Sure you can do it all on Facebook or other Social Networks which are brilliant technical formulas and environments to meet people. But in the end of the day, you are producing content to enrich Facebook and to allow Facebook to draw profit from YOUR work by selling advertising slots to THEIR advertisers. Then these ads are associated with YOUR content and Facebook makes the cash! A great idea: you work, they cash in.

YORGOO Press is good for you

In sharp contrast to Facebook we have built YORGOO Press for people who are conscious of the value of their own creativity, work and respectability. YORGOO Press does not replace Facebook but it provides you with a web site where you remain in control of your content, images, identity and advertising money. YORGOO Press is a web site with a news paper look, as site with all the most advanced features from Semiomantics with the exceptional power to build high visibility on Google.

YORGOO Press is a web site where you preserve all the flexibility to expose and to promote the best of you. YORGOO Press is a personal site to which you can send your contacts, your friends from Facebook to receive them on YOUR Web space to build a loyal readership, to develop discussion about topics of common interest and this under your control profiting YOUR Image, YOUR Google ranking, YOUR Valet and finally your self-esteem.

This week I will present you some of the sites which have been set up during the seminar, showing you how future oriented Home Business Builders are developing their business using YORGOO Press.

Look forward to a great week and make it a smooth surf!

Together we are unbeatable.

Yorgo

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U Q Me or From P2 to Q

Vouliagmeni, March 23, 2009 - by Yorgo Nestoridis, Semiomantics

WordPress’ public release of P2 is expected to take place this coming or the week after. We have given a shot at P2, WP’s Microblogging Theme and adapted it to Semiomantics for testing purposes.

A fast optimized Site Script

Vouliagmeni, March 23, 2009, by Yorgo Nestoridis and Semiomantics

From time to time WordPress releases Themes which are only available in the WP hosted Blog solutions. Most of them become sooner or later available as official Theme Releases in the WordPress Theme Archive.

Two themes have recently attracted our attention and we have adapted them to fit the requirements of Semiomantics Scripts. There is namely a multi-style very fast loading theme with a flexible lay-out which we call the YORGOO Art Theme, as it has just this touch visitors perceive as artistic.

The Site should appeal to black-and-white lovers for its simplicity. Other advantage: most of the customization is handled from the Admin Dashboard; there is no need to access the script via FTP to fit in ads, banners or other add-ons such as header or footer scripts.YORGOO Art 1

The lay-out can be configured to show or not to show featured articles; these can be shown as unique column articles as featured here or as 2 column posts, whereas tqo featured articles will be shown in a 2 column lay-out.

The same applies for the following posts; at your choice, the display can be mono or bi-column.

Images attached to the posts via custom field are automatically re-sized to fit the requirements of the lay-out.

 

And as usual you find the touch of Zibog Roy as on other Sites, such as Bianca Gubalke’s personalized YORGOO Blaster :-). And as often Zibog Roy went for ‘Subversion’ to grab the theme to let Semiomantics Customers profit before the wide public can put its hands to the official release which is expected to be included in one of the next WP Theme releases. By the time of the official release, our tuned version will already fly on top of Google.

Please note also that on the home page we show 1 featured post and about 20 excerpts which load surprisingly fast. The ads in the sidebar are widgetized while the Free Traffic ad in the main column is straight code in the main script.

Have a look at it HERE and leave a comment as the case may be.

Yorgo

YORGOO Press to be released on March 30, 2009

Vouliagmeni, March 21, 2009 - by Yorgo Nestoridis and YORGOO Press

YORGOO Press is ready and I am proud to announce that both scripts are ready to perform for their future users! Yes, YORGOO Press comes in two versions: an Advanced News Paper version we have installed on YORGOOPress.com and the Standard version as featured on http://news.yorgonestoridis.com.

There is a clear distinction between the two versions:

YORGOO Press WP Advanced News Paper

 

This is a high end limited edition which can be used to manage and post edit multiple publications as well as it can be used as a stand alone version by end users. We have developed this professional version namely for Ycademy Pros who wish to build a Publishing Network according to the Yorgoo Publishing Concept. But then and based on the feed-back we have received, we have formulated the script as a stand allone turn key website for anyone who needs a high end website for about unlimited publishing purposes.

 

What may appear to be a complex website is in fact a very simple to use framework, a lot easier to use than our traditional Semiomantics Websites. This is namely due to the easy to use configuration panel which is placed in and accessible through the admin dashboard making the use of FTP or cPanel superfluous.

There are multiple ways to get a piece of this Limited Edition:

1. The best way: Join the Ycademy March Seminar on March 28 and 29, 2009 or at least get a ticket for it from HERE. The Seminar Ticket includes 2 huge benefits: you get your hosted and serviced Advanced YORGOO Press turn key website without ever having to pay for it and then you get the YORGOO Press Stadard version for installing as many news papers as you want on your own domains. The licenses are user licenses which can be used as many times as you want on sites belonging to you, however you are not allowed to resell these scripts.

2. YORGOO Press will sell the same Advanced site as under 1 above for a set-up fee of $100 and a monthly subscription of $9.99 to a limited number of users. A great deal, if you think about it.

3. YORGOO Press Advanced will be available under a Semiomantics License, installed and configured by us on your host and domain. The price for this personal professional and Semiomantics tuned script on your host is at $500 for Ycademy Pros and at $1000 for direct Semiomantics Customers.

4. Semiomantics Customers: you get it for free as usual, just lodge a ticket at yorgohelp indicating where you would like to have it installed and we will install it on your host. (Don’t forget to post FTP access.)

5. The YORGOO Press Standard version will be sold as a stand allone WordPress Theme for $59 under a personal user license. The Theme can be loaded to any WordPress 2.7.1 installation. Installation services will be available. This version is not limited and will be object of an affiliate deal for Ycademy Pros.

6. YORGOO Pros: ask for a discount at yorgohelp.

 

YORGOO Press WP Standard News Paper

This theme is similar to the Advanced version however the layout is more restrictive and contains less pre-configured features and slots for various categories to be displayed on the home page. It’s ideal for a ’smaller’ publication.

Yorgo

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Easy Configuration of YORGOO Press

Vouliagmeni, \march 20, 2009 by Yorgo Nestoridis, YORGOO Press

YORGOO Press is a modern and easy to use WordPress Based Publishing Framework tuned by Semiomantics. The Configuration of the Site is set up in a user-friendly way and allows to access all necessary functionalities from the Admin Dashboard.

 

The advantage of the theme controls resides in the fact that the user does not need to access server based files via FTP to customize the Theme. in view of the delicate script features, customer configuration is limited to features which will not alter the performance of the site.

We will provide a full configuration Guide for Yorgoo Press on this site.

Yorgo

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Business Market Watch London Evolution

Vouliagmeni, March 31, 2009 - by YORGOO Publishing and Yorgo Nestoridis

Subsequent to my discussion of this morning with Bianca Gubalke about the entry of the key-word Business Market Watch London on Google, I thought it was an interesting experiment to test self hosted Semiomantics against YORGOO Press.

Remember Biancas earlier article today: Business Market Watch London storms Google . It shows that the keyword Business Market Watch London with over 7 million search returns has been stormed by our sites at BesmaBashier.com , a Dublicator script, a head of BiancaGubalke.com and YORGOO.com.

I was wondering what could be better than that performance and here is what I did:

not even 10 hours ago I registered the domain businessmarketwatchlondon.com (oh boy, was I surprised Felisa didn’t grab the brand name of her publication…) and I set up a simple, straight forward aggressive WP based Semiomantics YPrivate site: guess what?…no you wont believe it!

I then wrote a little article about Business Market Watch London making sure it would hit YORGOO Publishing as well because of YORGOO Publishing’s well placed framework.

And finally, I posted the whole thing from YorgoNestoridis.com, my Author’s web site; here is the result: all 3 involved sites rank on top of Google, ahead of BesmaBashier.com and BiancaGubalke.com:

The Lessons to learn:

1. The Brand Domain Name is a clear advantage and it may prove unbeatable in the future.

2. If in stead of promoting Google on her site, Felisa had promoted her site on Google, felisaryan.yorgoopress.com would have stormed Google instead of Google having stormed FelisaRyan at YORGOO Press. Sorry Felisa, I had to squeeze that one out of my brain.

3. BiancaGubalke.com should have been on top, however not by targeting ‘News Paper Projects, South Africa’ …:-).

4. A well tuned Semiomantics Dublicator script at besmabashier.com is always better than a Hot Rod without fuel.

The Next step

It is of crucial importance to promote felisaryan.yorgoopress.com to storm Google: for doing so, Felisa needs topic related content rather than Google ads (what an idea after 17 Ycademy seminars, huh). Also: this is Felisa’s job as the publisher, while Bianca and myself will help of course. But there is no point helping if our little contributions bear more topic related content than Felisa’s own site.

Looking forward to Felisa beating us all on Google!

Yorgo

Alejandra Neri launches Online Newspaper “MeltingPot”

Cape Town, 31 March 2009 - by Bianca Gubalke Alejandra Neri’s Smile is well known on the Internet and stands for patient and knowledgeable Support for those who addressed her as a Networker in YORGOO or a Teamleader in YCADEMY. Her ability to guide and teach is based on a deep-rooted determination to learn and grow her knowhow and skills through Ycademy Business Education Seminars, none of which she has ever missed. As a result, her name blog “alejandraneri.com” as well as a couple of others are well ranked on Google. Having just attended the memorable Ycademy March 2009 Seminar with its intriguing topic: “How to Create your own Online Newspaper” Alejandra Neri is currently in the process of launching “MELTINGPOT” - an explosive “. . . compilation of everything I’ve learned in my online career with YORGOO and YCADEMY over the past years”. The real ‘finding’ often comes within the process and is as always rooted in the “Secret Garden” - Who am I? What is my Purpose? In that sense it’s important to capture the early beginnings, follow the process and observe what triggers the decisive movements and adaptations that ultimately lead to and shape the final product and result. Extract of the HOME page of “MeltingPot”: “MeltingPot” is based on a Semiomantics Script (YORGOO Press) by Yorgo Nestoridis with web graphics by Bianca Gubalke - based on the chosen colour code. Extract of the Category “Online Publishing”: This is Alejandra Neri’s comment: “Having had my own Trade Construction Company in a very competitive environment for many years, I value professional work and I know the price for it. I would be mad not to attend Ycademy Business Seminars… not only are they absolutely unique as to the calibre of real today’s applicable Knowledge that’s passed on, they are also the best deal out there in financial terms. Ycademy Seminars are simply the best-kept secret - and given the extremely time-consuming personal attention each participant receives I won’t say another word! “ I hope we will discover a firework of experience and pointers woven into the “MeltingPot” reflecting the rich memories of this lady who travelled around the world many times. On a personal note… I hope to find her young daughter Claudia Tucci-Neri’s beautiful voice and compositions under VIDEO one day! We’ll follow up on future developments soon! Bianca Gubalke .